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Essentials of Marketing, by Jim Blythe
PDF Download Essentials of Marketing, by Jim Blythe
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Essentials of Marketing 5e provides a vibrant and accessible introduction to Marketing providing concise and accessible coverage of: * traditional marketing techniques and theories, * the practical and tactical decision-making processes involved in marketing, * up-to-date topics such as corporate social responsibility, social media and ethics. The book takes a practical approach, with plentiful examples and up-to-date case studies, complimented by a full range of online resources including video cases for every chapter and new author podcasts making this book perfect for undergraduates taking a one semester introductory marketing course.
- Sales Rank: #4995092 in Books
- Published on: 2012-08-28
- Original language: English
- Number of items: 1
- Dimensions: 10.00" h x 7.50" w x .75" l, .0 pounds
- Binding: Paperback
- 340 pages
From the Back Cover
Essentials of Marketing, fifth edition,�is a vibrant and accessible introduction to marketing, providing concise coverage of:
- traditional marketing techniques and theories,
- the practical and tactical decision-making processes involved in marketing,
- up-to-date topics such as social media and ethics.
The book takes a practical approach, with plentiful examples and up-to-date case studies, complemented by a full range of online resources at www.pearsoned.co.uk/blythe , including video cases for every chapter and author podcasts, making this book perfect for undergraduates taking a one semester introductory marketing course.
PowerPoint slides and Lecturers' teaching resources to accompany the book are also available online, and the book is a core text for the new syllabus of the Chartered Institute of Marketing’s 'Marketing Essentials' module.
Jim Blythe is Professor of Marketing at the University of Westminster and Visiting�Professor at Plymouth Business School and Ritsumeikan Asia Pacific University, Japan.��
About the Author
Jim Blythe is Professor of Marketing at the University of Westminster and Visiting Reader at Plymouth Business School and Ritsumeikan Asia Pacific University, Japan.
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